A range of studies released over the summer shed light on their fears.
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We look at how marketers have translated viral trends into brand uplift while TikTok’s Kinney Edwards gives his top tips for appropriating a craze.
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This week, we ask a clutch of top leaders judging The Drum's Agency Business Awards how the ad business can market itself better to new talent.
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We examine how Cubaka has found a use case – and some key limitations – in AI search tool Perplexity.
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Public relations experts give us their hot takes on using PR in brand campaigns.
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The Stagwell-owned agency’s chief exec, Matt Adams, explains how he’s expanding its retail media capabilities in Europe.
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Focusing on face-to-face pitching has been central to CP+B’s recent upturn in fortunes, according to North America president Maggie Malek.
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As part of our series examining how businesses are using generative AI in their work, we look at how one WPP agency has integrated both Google’s and Microsoft’s chatbot tools.
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While music and marketing go hand in hand, music fans can be tough to win over, so it’s unlikely a brand will succeed in this space without a long-term and well-thought-out strategy.
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United by a minority stake arrangement rather than the usual fee model, adland provocateur Nils Leonard and startup boss Daniel Hegarty are sticking two fingers up to the financial and advertising establishments.
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This week, agency leaders share their tips for increasing staff morale when you’re swimming against the economic current.
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As part of our series looking at how agencies are reinventing their approach to new business, the team at Something Different tell us how they’re doing something different to stand out from the crowd.
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Audio has become big business for advertisers with the boom in podcasts, music streaming and the dramatic rise in smart speakers. All this means a brand’s audio identity is becoming just as important as its visual identity.
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As we review how agencies utilize generative AI tools in their day-to-day work, Gut talks us through how it put ChatGPT to work on a Tim Horton’s campaign.
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Global chief executive officer Florian Adamski tells us how retail media has become part of every single client’s media plan as they realize the ability to reach people through broadcast media has simply...
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Twitch has a near monopoly in the streaming space and engagement levels trumping Facebook and Instagram, making it a great place for brands to play.
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Video and audio spots can find success through smart sound design choices. Or fail outright if they’re out of tune with the audience and the brief.
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Media agency Mindshare has begun rolling out a new cookie-less, geography-led media investment strategy, with chicken chain KFC and its Yum Brands stablemate Pizza Hut among the first clients to benefit.
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