Insight - Public Relations

PR

How Which? boosted marketing efficiency: improving new subscriber welcome packs production process

Europe’s largest consumer rights organisation, Which? was determined to develop a more efficient... Read more

Case study: How TUI used call tracking to increase ROI from its online activities

TUI needed a system that could track online and offline activity which would ultimately lead to... Read more

Creative Round-Up: Sky, Family, KentLyons

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

Creative Round-Up: Love, Traffic, Glad

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

Social media maturation and further industry implications

The paper looks at how mediums mature and the growth in demand for social advertising. By... Read more

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