Marketing bosses expecting more money to play with after healthy growth this year, despite harsh economic conditions.
...
Read more
As the British agency looks to scale up in the US, Adam Hasemeyer believes there’s enough demand for digital transformation to see the group through economic decline.
...
Read more
After a bumper 2022, should advertising’s biggest holdcos be feeling optimistic about the year ahead?
...
Read more
Agency executives are having a change of heart when it comes to helping promote cryptocurrencies, getting stricter with payment terms and even walking away altogether.
...
Read more
Rising paper costs could make direct mail a pricier option for marketers – but agencies remain confident demand will remain steady.
...
Read more
A new WFA study has found that almost 70% of agencies say they’re having franker conversations with clients, up 25% on two years ago.
...
Read more
Oliver’s chief people officer Amina Folarin will take the reins of the UK business early in 2023. She believes more agency leaders could learn from her atypical route to the top.
...
Read more
Four bosses who set up shop during the 2008 financial crash tell their stories and explain why the current economic crisis shouldn’t put would-be founders off taking the plunge.
...
Read more
The Drum breaks down Greenhouse Gas Protocol, the meaning of Scope 1, 2 and 3 emissions, and how they pertain to the advertising and marketing industry.
...
Read more
Though Dentsu’s most recent results leave plenty to be desired, its grand restructuring project continues apace – with Merkle’s data business at its heart. We take a look as part of our Data and Privacy Deep Dive.
...
Read more
For The Drum’s Data and Privacy Deep Dive, we ask data experts at Accenture Song, VCCP, Acxiom, Carat and Space & Time about their predictions for 2023.
...
Read more
From Blockgraph to Open ID to IFA and seller-defined audiences, we look at the best privacy-focused ID solutions on the market as part of The Drum’s Data & Privacy Deep Dive.
...
Read more
A new study from WPP suggests brands need to be more inclusive in their marketing – or be left behind.
...
Read more
Agency responses to a recession will rest on the shoulders of their chief financial officers – a powerful but often misunderstood role. We catch up with CFOs at MSQ, Stagwell and St Luke’s to demystify the job.
...
Read more
Marketers will find festive cheer in short supply as they read the latest global trends report published by Warc, with 95% bracing for the fallout of a looming recession amid spiraling inflation.
...
Read more
Audiences are increasingly turning to connected TV (CTV) to watch live sports and entertainment, but with increased demand comes huge infrastructure pressures on programmatic ad serving. Experts paint a pessimistic outlook for a scaled solution...
Read more
In the run-up to Cop27, The Drum sat down with Anna Lungley, chief sustainability officer at Dentsu, to hear about the biggest challenges facing the advertising and marketing industry when it comes to climate change.
...
Read more
Leadership must communicate clearly and empathetically to help staff navigate this period, industry leaders and support networks tell The Drum.
...
Read more