New research has found PRs are being coerced into greenhushing activities by brands. We explore the scale of the issue and what they should do about it.
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We Are Social’s Singapore team explain how they’re using gen AI text-to-speech tool ElevenLabs to make more engaging chatbots and virtual influencers.
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Sandra Alfaro on her plan to increase organic growth at the buzzy indie agency on the back of its Cannes Lions Agency of the Year accolade.
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Global digital audio ad spend increased by a staggering 57.9% in 2021 and 20% in 2022 with further growth expected in 2023, according to the IAB. With cash flooding into the sector, brands are now fighting for ears not just eyes - we look at the...
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A calculator was developed for the UK government to score media owners on their environmental and social impact. Now it’s available to all Omnicom Media Group clients.
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This week’s debate considers how behavior change campaigns such as Ogilvy’s recent work in London can be effectively measured further down the line.
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As agencies go toe-to-toe to win and retain clients in a testing market, the chief growth officer is in hot demand. The Drum meets the first incumbent of the post at one of Australia’s major shops.
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Michael Komasinski, Dentsu’s new boss for the Americas, sits down with The Drum to share his plan to meet the holding company's mounting challenges.
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VCCP’s Faith team explain how they’re using Stable Diffusion in their work right now.
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We continue our series examining how agencies are approaching the pitch process anew by looking at how creative shop Creature approaches the initial creds/RFI stage.
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Gen Z consumers want to use augmented reality when buying online. Here’s how retailers can get the most out of the bourgeoning social shopping space.
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AI efficiencies could untether commercial growth from headcount for service businesses. That’ll have implications for agencies, clients and staff.
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This week, we ask agency experts how they’d battle public indifference to climate change messaging.
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Overexposure to the tech sector is the culprit behind the company’s second warning to investors in a year.
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Brands are all desperately chasing Gen Z’s eyeballs – as well as their Klarna accounts – despite older demographics having more wealth than any other generation. We take a look at that untapped potential.
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Agency groups are shouldering economic weather, shifting client demands and readying for an AI-led era of advertising. But growth in the second quarter has come much quicker for Publicis than its rivals in the US.
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Kicking off our new series looking at how the ad industry is attempting to reinvent the pitch process, we explore the impact of the Pitch Positive Pledge one year on.
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The image-generating software has become one of the most popular AI applications on the web. We discover how creative agency Uncommon is getting the best out of the tool.
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