Unlock the potential of your brand in 2023 with the essential Instagram strategy guide. Learn how to create a winning online presence and maximize your reach on the world's most popular social media platform.
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Publicis Worldwide’s top creative Bruno Bertelli speaks exclusively on the expansion and evolution of creative agency Le Pub and how AI could shape the future of copywriting.
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Adtech was singled out at the IAB Europe’s Retail Media Landscape conference as the empowering factor that will ultimately grow this space. Here’s what the experts said.
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Expert analysts say investment in Publicis and Omnicom data and transformation businesses have made big agency groups more resilient in the face of recession.
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Advertising groups have been buying up some of the top agencies in the influencer marketing space. Here are the trends influencing the influencers.
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The platform will house more content under one roof and bring a wider range of audiences to advertisers willing to pay for premium placements. Media experts believe the move could render Warner Bros Discovery a more formidable challenger to...
Fake information poses a burgeoning problem for consumers, brands and everyone in between. Read on to learn how to protect your brand and your customers.
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