Audio has become big business for advertisers with the boom in podcasts, music streaming and the dramatic rise in smart speakers. All this means a brand’s audio identity is becoming just as important as its visual identity.
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As we review how agencies utilize generative AI tools in their day-to-day work, Gut talks us through how it put ChatGPT to work on a Tim Horton’s campaign.
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Global chief executive officer Florian Adamski tells us how retail media has become part of every single client’s media plan as they realize the ability to reach people through broadcast media has simply...
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Twitch has a near monopoly in the streaming space and engagement levels trumping Facebook and Instagram, making it a great place for brands to play.
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Video and audio spots can find success through smart sound design choices. Or fail outright if they’re out of tune with the audience and the brief.
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Media agency Mindshare has begun rolling out a new cookie-less, geography-led media investment strategy, with chicken chain KFC and its Yum Brands stablemate Pizza Hut among the first clients to benefit.
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The Premier League midfielder and director Carly Cussen explain why they’ve launched a production company.
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The two-way assessment of mutual attraction is an important piece of the pitching process – for both the brand and the agency. And as Hero Collective’s Joe Anthony tells us, it can let smaller players stand out.
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As part of a series looking at how agencies are making use of generative AI tools in their work, Anomaly’s Chris Neff explains the pros and cons of Runway.
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The US agency group’s founder Mark Penn explains how the company also reduced its predictions for annual net revenue growth on the back of large US tech firms cutting marketing investments.
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There is so much more to them than eating avocado on toast and prioritizing flat whites and Netflix subscriptions over buying a house!
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Marketers will review whether their tie-in efforts were timely enough as the Barbie juggernaut moves on. Picking your moment isn’t always easy – so we asked a bunch of agency experts how to manage it.
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TikTok is the fastest-growing video platform with high attention rates and a younger cohort making the app a compelling opportunity for brands - if done right. We speak to brands and agencies to find out how to master TikTok.
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As part of our series looking at how agencies are reinventing their approach to new business, Total Media’s Pedro Martins explains how B Corp status and research expertise have helped it improve its win rate.
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WPP has cut its revenue predictions for 2023 as the tech spending slowdown in the US hit its creative agencies. Analysts break down the results.
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New research has found PRs are being coerced into greenhushing activities by brands. We explore the scale of the issue and what they should do about it.
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We Are Social’s Singapore team explain how they’re using gen AI text-to-speech tool ElevenLabs to make more engaging chatbots and virtual influencers.
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Sandra Alfaro on her plan to increase organic growth at the buzzy indie agency on the back of its Cannes Lions Agency of the Year accolade.
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