The Guardian has worked on some impactful stories in the past twelve months – including revealing that the News of the World hacked Milly Dowler’s voicemail. The paper was also at the frontline during last summer’s English riots.
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In the wake of the Online Media Awards this issue of The Drum publishes the awards results with comments on the winners from the judges, along with a case study of Grand Prix award winner, The Guardian, delving into all aspects that have made it... Read more
With the statement from the European Commission’s Digital Agenda earlier this week that small businesses in the UK are ‘not keeping up with technology’, it seems it is now essential for SMEs to turn that on its head and leverage the opportunities... Read more
Meabh Quoirin takes a look at the results of some nVision data which provides an insight into the role of influence and the importance of looking to friends and family for advice or sharing information about new products and services.
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When it comes to the Queen its hard not to think of money. From the millions shelled out on her luxurious lifestyle, opulent property and round the clock security, to the countless tourist dollars she attracts to the UK every year, we’re talking... Read more
The PR strategy, which was awarded PR Strategy of the Year and Grand Prix at The Drum Marketing Awards earlier this month, integrated social media with traditional PR, with the aim of raising awareness of the Equity for Punks scheme and the... Read more
In this feature, we hear from agencies featured in the RAR Top 50 Independent Agencies report, to establish what advice they give to their clients in the ever-changing marketing landscape: whether it's utilising user experience design with... Read more