In this article The Drum asks key industry members what performance marketing as a discipline can offer retailers. In troublesome economic times, what value can this constantly evolving channel offer? With comment from A4u, Performance Horizon... Read more
From the impact of mobile on affiliate tracking to the benefits and pitfalls of using voucher codes as part of an affiliate programme, here we present an overview of the challenges facing agencies and networks, the measurable advantages of using... Read more
Perhaps one of the most important questions we could ask our contributors – key figures in the industry – to consider was to justify the statement that performance marketing is the discipline of the moment, because it delivers transparent ROI. We... Read more
In this feature, writer Joe Fernandes explores the decision to air the ads featuring the established Aardman-created figures alongside cartoon beer and wine glasses, asking whether this move might be counterintuitive to the campaign's original... Read more
In a career spanning sixty years, author J.D. Salinger famously gave very few interviews. Now another interview has emerged, two years after his death in January 2010. Just 1,200 words long, it was written by 18-year-old journalism student... Read more
John Campbell, head of mobile at Precedent, looks at what stage we have reached in the developing world of mobile payments, and explains why using your mobile as a wallet will be a game changer by 2013.
... Read more
The Drum's Cameron Clarke heads to the Etihad Stadium to catch up with Manchester City’s head of marketing, Julian Pate, and head of digital, Richard Ayres, who explain how they are busy establishing the club as an entertainment brand to rival... Read more