With the statement from the European Commission’s Digital Agenda earlier this week that small businesses in the UK are ‘not keeping up with technology’, it seems it is now essential for SMEs to turn that on its head and leverage the opportunities... Read more
Meabh Quoirin takes a look at the results of some nVision data which provides an insight into the role of influence and the importance of looking to friends and family for advice or sharing information about new products and services.
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When it comes to the Queen its hard not to think of money. From the millions shelled out on her luxurious lifestyle, opulent property and round the clock security, to the countless tourist dollars she attracts to the UK every year, we’re talking... Read more
The PR strategy, which was awarded PR Strategy of the Year and Grand Prix at The Drum Marketing Awards earlier this month, integrated social media with traditional PR, with the aim of raising awareness of the Equity for Punks scheme and the... Read more
In this feature, we hear from agencies featured in the RAR Top 50 Independent Agencies report, to establish what advice they give to their clients in the ever-changing marketing landscape: whether it's utilising user experience design with digital... Read more
In this issue, The Drum collaborates with Recommended Agency Register to publish a report on the top 50 independent agencies in London. We delve into the capital to analyse a diverse but highly recommended list of agencies, gauging their... Read more
In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. Here, we’re looking at the question of organic vs. paid search, and whether... Read more