Ideas are at the heart of this issue of The Drum, with a special edition of The Works showcasing the Assorted Nuts Project – a photographic celebration of some of the greatest creative thinkers in British advertising, including Sir John Hegarty,... Read more
For the brands fully at ease with social media, it is simply one part of their wider marketing strategy and they understand how to use it to their advantage and create measurable results.
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In analysing the different types of location-based marketing and drawing on recent findings into consumer use of mobile, Barratt provides an insightful guide to retail brands looking to utilise location-based technologies effectively. Read more
The findings from the five-year iPhone anniversary report questions whether consumers have an upgrade addiction, with 70 per cent of US respondents who currently own an iPhone planning to purchase the iPhone 5 and 89 percent intending to purchase... Read more
Personalisation and customised browsing experiences are key considerations for online retail, but how can these be implemented to increase engagement with brick and mortar stores? The Drum caught up with Live & Breathe, Rippleffect, Chapter and... Read more
With four out of ten people preferring to ROPO – research online and purchase offline – this paper suggests that retailers should adapt a dual approach of pure e-commerce and traditional offline sales KPIs.
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In a year of continuing difficulty for retail brands, retailers need to understand where to channel their energy and investment in terms of engaging consumers. We asked five retail marketing experts to provide insight into what they believe are... Read more