In analysing the different types of location-based marketing and drawing on recent findings into consumer use of mobile, Barratt provides an insightful guide to retail brands looking to utilise location-based technologies effectively. Read more
The findings from the five-year iPhone anniversary report questions whether consumers have an upgrade addiction, with 70 per cent of US respondents who currently own an iPhone planning to purchase the iPhone 5 and 89 percent intending to purchase... Read more
Personalisation and customised browsing experiences are key considerations for online retail, but how can these be implemented to increase engagement with brick and mortar stores? The Drum caught up with Live & Breathe, Rippleffect, Chapter and... Read more
With four out of ten people preferring to ROPO – research online and purchase offline – this paper suggests that retailers should adapt a dual approach of pure e-commerce and traditional offline sales KPIs.
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In a year of continuing difficulty for retail brands, retailers need to understand where to channel their energy and investment in terms of engaging consumers. We asked five retail marketing experts to provide insight into what they believe are... Read more
Chris Bishop opened the doors on digital agency 7thingsmedia, or rather his bedroom door as that is where it all began, in 2009 with his £10,000 savings. It was the height of the recession and clients were being particularly cautious with their... Read more
The Drum caught up with Digital Gurus, The Little Black Book Agency and other recruitment experts to discuss the challenges facing recruitment and how it will change in the next year. What key trends can we expect to emerge? Read more