Insight - Digital


The link between creativity and effectiveness in advertising

The analysis, conducted by Millward Brown, involved looking at the winners of IPA Effectiveness...

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Corporate reputation perceived to contribute more to a company’s market value than financial performance

The global study, The Company behind the Brand: In Reputation We Trust, commissioned by Weber...

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How a photo-sharing campaign made you “Wish You Were At Topshop”

The campaign resulted in an extra 5.3 million views on Topshop’s Facebook page, as well as 2,000...

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Facebook offers advertisers potential 45% saving in cost per click rates

The report found that cost per thousand impressions (CPM) rates, which indicate how much Facebook...

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The talcum powder plot: reinventing a brand out of the dust

Once ubiquitous in bathroom cabinets up and down the country, talcum powder has suffered a major...

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Creative Round-Up: Blue Marlin, Publicis, BrandOpus

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact...

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How SPAM’s social media presence helped the brand reach new audience

This article outlines the background to and implementation of a coupon campaign utilising social...

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