There is a reason why Kleenex is the number one selling facial tissue brand in the world – brand salience. When runny noses make an appearance, Kleenex is top-of-mind for most consumers.
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Though holding companies are changing their approach, none of the six biggest agency groups in advertising currently publish their worldwide gender pay gaps.
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Content creation and consumption are rapidly evolving in an attempt to generate more authentic information for consumers. User-generated content (UGC) has made an indelible mark upon people who seek out brands worthy of their trust and money....
Customer-centricity is like a Jenga game. Your target audience is the foundation, the bottom few layers. If these layers aren’t solid and thoughtfully built then the tower is likely to fall.
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We explore which European, Middle Eastern and African agencies led this year’s World Creative Rankings, the definitive guide to advertising’s most creative companies and people.
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After top client Coke doubled down on AI, WPP’s CEO brushed off the potential impact the tech will have on its creative businesses at its earnings update.
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