The Drum caught up with Kate Cox, head of strategy at MPG Media Contacts, to talk about the company’s recent Meaningful Brands research and how retailers might become more meaningful in 2012. Cox discusses some of the findings of the Meaningful... Read more
One of the main themes to emerge from the conversation was women's role as mothers and the challenge that presents, including the issue of maternity leave. The panel also discussed the issue of staff perception of women in high profile roles. An... Read more
A new whitepaper by Precedent explores the issues surrounding the EU’s Privacy and Electronic Communications Directive, looking at what it means, how the legislation will affect the industry and what steps can be taken to prepare for it.
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The main objective was to create an event experience which utilised technology to promote the Castrol brand and entertain the crowd. The story of the first African World Cup had to be linked to the Castrol business.
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Maslen provides insight into the role of near field communications in the mobile shopping experience, and a look at implementation of the infrastructure so far on the high street. The interview also looks at barriers to uptake of contactless... Read more
The article discusses the exponential growth of mobile internet usage, providing insight into the following areas:
Why SMS is still relevant
Design for conversion
The question of apps vs. mobile sites
In this article The Drum asks key industry members what performance marketing as a discipline can offer retailers. In troublesome economic times, what value can this constantly evolving channel offer? With comment from A4u, Performance Horizon... Read more