In this issue, The Drum collaborates with Recommended Agency Register to publish a report on the top 50 independent agencies in London. We delve into the capital to analyse a diverse but highly recommended list of agencies, gauging their... Read more
In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. Here, we’re looking at the question of organic vs. paid search, and whether... Read more
Are festivals dead, or are they a level playing field for brands? This article explores the festivals thriving in an overcrowded market, and the experiences these open up for brands willing to take the stage.
... Read more
The report is based on two pieces of research: a survey of 400 consumers conducted by OnePoll, which looked at the importance of difference factors in the online buying decision-making process, and I Spy Marketing’s own research, which covered... Read more
In this case study, read about the implementation of the cloud computing technology, which involved CloudSense collaborating with Salesforce.com to implement a public facing website for competition entrants and an internal web portal for... Read more
The proliferation of mobile devices within the workplace, coupled with the expansion of cloud computing and advances in mobile device security, is transforming the mobile workforce and bringing to reality a truly mobile workforce.
... Read more
From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to... Read more