The PR strategy, which was awarded PR Strategy of the Year and Grand Prix at The Drum Marketing Awards earlier this month, integrated social media with traditional PR, with the aim of raising awareness of the Equity for Punks scheme and the... Read more
In this feature, we hear from agencies featured in the RAR Top 50 Independent Agencies report, to establish what advice they give to their clients in the ever-changing marketing landscape: whether it's utilising user experience design with digital... Read more
In this issue, The Drum collaborates with Recommended Agency Register to publish a report on the top 50 independent agencies in London. We delve into the capital to analyse a diverse but highly recommended list of agencies, gauging their... Read more
In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. Here, we’re looking at the question of organic vs. paid search, and whether... Read more
Are festivals dead, or are they a level playing field for brands? This article explores the festivals thriving in an overcrowded market, and the experiences these open up for brands willing to take the stage.
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The report is based on two pieces of research: a survey of 400 consumers conducted by OnePoll, which looked at the importance of difference factors in the online buying decision-making process, and I Spy Marketing’s own research, which covered... Read more