In this feature we take a look at some recent food and drinks packaging design work from jkr (for... Read more
PepsiCo, Birmingham Pride, ADT and Phoenix Energy all have accounts currently under review. Here we take a look... Read more
From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to... Read more
International - 13/04/2012
This feature examines the legislation put in place by the London Organising Committee of the Olympic Games (LOCOG), including Rule 40, which decrees that no competing Olympian can appear in a non-sponsor’s advertising campaign shortly before or... Read more
Analytics – A special report
... Read more
In the interview, Monty discusses Ford's internal communications strategy and what we can expect to see from the company in the future. In discussing brand and company transparency, Monty says:
... Read more
International - 13/04/2012
As multi-channel user behaviour and content consumption continue to evolve, how can clients best utilise data measurement and analysis as a key part of their online marketing strategies? In this supplement The Drum showcases opinions and ideas... Read more
The implementation of e-commerce and usage of the Digital Analytix module has been a considerable... Read more
International - 12/04/2012
Nik looks at how the rise in online video has caused significant challenges to traditional video distribution and rental businesses such as Blockbuster, as consumers move from video and DVD to on-demand.
... Read more
With Apple releasing its third generation iPad, what seems certain is that tablets are becoming a mass market device and their proliferation continues to grow at an incredible rate.
... Read more
Top Freelancers : Experts in their field
... Read more
Compiled from a survey of the most prominent agencies operating in design in the UK, from graphic design studios to digital agencies and integrated shops, the list ranks agencies on their UK fee income from design activities for the 2011 calendar... Read more
Europe’s largest consumer rights organisation, Which? was determined to develop a more efficient... Read more
With recent research from DWPub revealing that more than eight out of ten PR professionals currently work with bloggers to provide coverage for clients, it is clear that the importance of bloggers in the PR mix is increasing.
... Read more
The Drum caught up with Kate Cox, head of strategy at MPG Media Contacts, to talk about the company’s recent Meaningful Brands research and how retailers might become more meaningful in 2012. Cox discusses some of the findings of the Meaningful... Read more
One of the main themes to emerge from the conversation was women's role as mothers and the challenge that presents, including the issue of maternity leave. The panel also discussed the issue of staff perception of women in high profile roles. An... Read more
A new whitepaper by Precedent explores the issues surrounding the EU’s Privacy and Electronic Communications Directive, looking at what it means, how the legislation will affect the industry and what steps can be taken to prepare for it.
... Read more
TUI needed a system that could track online and offline activity which would ultimately lead to... Read more
Pages
