The Drum speaks to a cross-section of the marketing and media industries in Manchester, including The Sharp Project, Refinery and Code Computerlove. Opinions vary. Some believe that Manchester doesn’t need a specific body to promote growth, whilst... Read more
With start-ups and agency expansions across the creative industries, and the arrival of the BBC at MediaCity, here we ask if there is enough talent being produced in Manchester to support the rate of digital growth. Individuals from magneticNorth,... Read more
Stickyeyes' Online Retail Report: Womenswear, reveals a myriad of insights, including the... Read more
As part of The Drum’s special reports on the marketing and media scene in Manchester we speak to a number of industry insiders operating in the space to gain an insight into the key issues surrounding the city emerging as a media capital.
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Vauxhall and I Spy laid out a multi-dimensional strategy focusing on internal and external optimisation.
The Guardian has worked on some impactful stories in the past twelve months – including revealing that the News of the World hacked Milly Dowler’s voicemail. The paper was also at the frontline during last summer’s English riots.
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Submit work to feature in The Drum magazine and online in the Insight section. Contact thomas... Read more
In the wake of the Online Media Awards this issue of The Drum publishes the awards results with comments on the winners from the judges, along with a case study of Grand Prix award winner, The Guardian, delving into all aspects that have made it... Read more
With the statement from the European Commission’s Digital Agenda earlier this week that small businesses in the UK are ‘not keeping up with technology’, it seems it is now essential for SMEs to turn that on its head and leverage the opportunities... Read more
Meabh Quoirin takes a look at the results of some nVision data which provides an insight into the role of influence and the importance of looking to friends and family for advice or sharing information about new products and services.
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Here The Drum presents a few of Affiliate Window's mobile statistics for May 2012. Read more
In the past year, mobile has developed at a pace, with devices becoming more sophisticated and... Read more
Look a little closer next time you pour your cereal, put oil in your car, pull on your boots or... Read more
UK advertising and marketing is teeming with individuals with all matter of prefixes or letters... Read more
When it comes to the Queen its hard not to think of money. From the millions shelled out on her luxurious lifestyle, opulent property and round the clock security, to the countless tourist dollars she attracts to the UK every year, we’re talking... Read more
With the Diamond Jubilee and the Olympics just around the corner, and all things British... Read more
The PR strategy, which was awarded PR Strategy of the Year and Grand Prix at The Drum Marketing Awards earlier this month, integrated social media with traditional PR, with the aim of raising awareness of the Equity for Punks scheme and the... Read more
This article explores the impact of 'Britishness' on consumer behaviour. Future Foundation's... Read more