Experts say lack of standardization has held CTV investment back, but a new initiative from GroupM could alter that.
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Attack or defend? Agency bosses from across the industry explain their first quarter new business approach.
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Marketers have a lot to contend with in 2024, with the cost of living crisis continuing into the new year, AI’s acceleration and data and privacy changes forcing new marketing tactics.
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The Auckland-headquartered marketing services group has raised eyebrows with an ambitious double deal. Now, it hopes to raise its profile in the States.
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We explore how boutique agency Platform13 is pursuing a product-led market offer in response to new client demands.
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Stanley is a 110-year-old brand that makes products to keep food and drink at the appropriate temperatures. So how has a brand so functional that has historically marketed itself to outdoors people become the cultural commodity lusted over by...
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Cost of living pressures are weighing heavily on agency staff this winter. How can employers better alleviate stress and worry at work?
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A quarterly agency staff survey published by the Alliance of Independent Agencies suggests cost of living concerns weighing on staff.
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Denny’s CMO, Sherri Landry, explains why she ran agency reviews for paid and earned media simultaneously and what’s changing for the brand’s media approach in 2024.
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Following private equity acquisition, My Code’s Parker Morse says it wants to deepen relationships with media agencies.
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One of the most important decisions made by a fledgling agency is the identity of its first recruit. We speak to agency founders about how they found the right employee number one.
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The generative audio chat AI tool was the key element behind the recent launch of the sports agency’s footballing crusader.
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Clients are already asking agencies hard questions about AI usage. How can you stick out from the pack?
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Brand collaborations were all the rage in 2023 – the Barbie movie being the stand-out case study, seeing Mattel and Warner Bros team up with over 100 brands, making sure pink showed up in every category going. We look at...
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Indie network Gut has been acquired by one of its clients, Argentine firm Globant. Co-founder Anselmo Ramos explains why it sold – and what’s next.
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In the UK, media group SMG is making a strong fist of competition with bigger operators. Can it make a go of it in the US?
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Marketers have begun to prioritize AI credentials in reviews. But most agencies are playing with the same tools. How can they distinguish themselves?
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An LA volume stage helped the agency beat an unusual lighting brief for auto brand Genesis.
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