In this issue’s special report on Performance Marketing, The Drum aims to highlight why the channel is an engine for growth.
... Read more
The global study, The Company behind the Brand: In Reputation We Trust, commissioned by Weber... Read more
International - 15/02/2012
The campaign resulted in an extra 5.3 million views on Topshop’s Facebook page, as well as 2,000... Read more
The report found that cost per thousand impressions (CPM) rates, which indicate how much Facebook... Read more
International - 08/02/2012
Once ubiquitous in bathroom cabinets up and down the country, talcum powder has suffered a major... Read more
Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more
Reviews are underway at several big advertisers, not least the Co-Op and News International who are reviewing their entire agency rosters. Here we take a look... Read more
International - 06/02/2012
Food for thought
... Read more
In a career spanning sixty years, author J.D. Salinger famously gave very few interviews. Now another interview has emerged, two years after his death in January 2010. Just 1,200 words long, it was written by 18-year-old journalism student... Read more
International - 26/01/2012
This article outlines the background to and implementation of a coupon campaign utilising social... Read more
John Campbell, head of mobile at Precedent, looks at what stage we have reached in the developing world of mobile payments, and explains why using your mobile as a wallet will be a game changer by 2013.
... Read more
The Drum's Cameron Clarke heads to the Etihad Stadium to catch up with Manchester City’s head of marketing, Julian Pate, and head of digital, Richard Ayres, who explain how they are busy establishing the club as an entertainment brand to rival... Read more
It used to be that your job title was a simple reflection of what you did. But times have changed, and job titles have gone with them, leading to some misleading, funny and downright confusing titles. So, after stumbling across a few ‘unique’ job... Read more
Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more
International - 20/01/2012
In this issue, The Drum catches up with fashion designer and founder of iconic brand Red or Dead Wayne Hemingway, to discuss why retailers need to reinvent themselves in order to grow and meet the pace of change.
... Read more
The article gives insight into the development of Active Customer Service at British Gas and the... Read more
Both the OECD and the UK Government have recently published measures of the well-being of... Read more
This article provides an insight into the background to the revitalised digital strategy, how the... Read more
Pages
