While the younger generations may be top of the pack for social change, all demographics are taking more responsibility for their environmental footprints and expect companies to do the same.
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After years of sales decline, the M&S clothing and home division has reported record results. We look at how it is gaining back ground on its rivals.
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In the nascent AI and machine learning services market, digital agencies are pursuing divergent paths on what to offer, how to build it – and how much they should charge clients.
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Email marketing is an essential aspect of B2B sales and losing subscribers means money is left on the table. Here are five moves to help win them back.
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In their quest for continuity, agencies often struggle to balance the needs of clients and staff. VMLY&R, Weber Shandwick and others have found that embracing change can help keep everybody happy.
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Even normal, everyday people with a hefty following on social media can influence thousands upon thousands of consumers. Their ready-made audiences are a key attraction for advertisers, with companies keen to capitalize on the buying power of...
You don’t need another explainer on the impact video can have on your brand or more facts and figures about its importance in marketing, but you do need options on how to incorporate it into your website. Here&rsquo...
Making their debut in the 19th century, fighter brands (or flanker brands) initially began between competing cigarette companies. Today, brands must decide if they want to build a range of products to accommodate different pricing tiers or focus...
Movies have been exploring AI for years. In fact, the phrase ‘artificial intelligence’ often conjures up memories of The Matrix, with Neo kung fu fighting his way through a simulated world. As cool as that vision is, AI has morphed...