Agency groups are shouldering economic weather, shifting client demands and readying for an AI-led era of advertising. But growth in the second quarter has come much quicker for Publicis than its rivals in the US.
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Kicking off our new series looking at how the ad industry is attempting to reinvent the pitch process, we explore the impact of the Pitch Positive Pledge one year on.
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The image-generating software has become one of the most popular AI applications on the web. We discover how creative agency Uncommon is getting the best out of the tool.
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Agencies and industry bodies are closely monitoring government regulation of AI tools. But if legislation takes too long, should adland move ahead with an AI ethics regime of its own design?
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Faithful fans watching in the west will be setting early alarms to catch live World Cup matches from Australia and New Zealand. But there are plenty of ways that brands can ensure time differences don’t prevent them from reaching...
As the first piece of major legislation governing the use and development of AI, the European Union’s proposed Artificial Intelligence Act could have significant implications for digital, creative and media agencies looking to integrate and...
With awkward kick-off times potentially dampening viewer enthusiasm for the Fifa Women’s World Cup in some core football markets, how can advertisers effectively support the tournament in other ways?
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Zuckerberg’s rival to Musk’s Twitter dropped earlier this month and marketers have been busy since figuring out how best to use it. Here’s what they’re saying.
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LinkedIn recently changed its algorithm, prioritizing detail and knowledge over virality. We asked marketers from our LinkedIn network for their latest tips and tricks to get breakout LinkedIn hits.
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Global chief Mark Read and UK boss Karen Blackett explain how the holding company is navigating the threats posed by generative AI to its workforce, margins and service proposition.
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Both WPP and Dentsu have moved into plush new premises in the center of Manchester. But in this hybrid age, and with WPP and co increasingly talking up the prospects of AI, why invest in urban space now?
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Ad agencies can’t stop talking about AI. But how much of that rampant enthusiasm has translated into tangible results? And how are they actually applying the tech? We decided to find out in an effort to separate the reality from the hype.
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Partnerships are all the rage right now – due, in part, to squeezed media budgets. We look at how they can offer a way for brands to tap into new audiences and gain some organic PR.
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