Insight - Events

Insight

Facebook offers advertisers potential 45% saving in cost per click rates

The report found that cost per thousand impressions (CPM) rates, which indicate how much Facebook... Read more

The talcum powder plot: reinventing a brand out of the dust

Once ubiquitous in bathroom cabinets up and down the country, talcum powder has suffered a major... Read more

Creative Round-Up: Blue Marlin, Publicis, BrandOpus

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

How SPAM’s social media presence helped the brand reach new audience

This article outlines the background to and implementation of a coupon campaign utilising social... Read more

Creative round-up: Keltie Cochrane, BrandOpus, Mash Creative

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

How social media customer service strategy improved British Gas customer experience

The article gives insight into the development of Active Customer Service at British Gas and the... Read more

Meaningful brands for a sustainable future: A new approach to measuring brand value

Both the OECD and the UK Government have recently published measures of the well-being of... Read more

How social media gave the Poppy a digital facelift

This article provides an insight into the background to the revitalised digital strategy, how the... Read more

B2B mobile research reveals the rise of the ‘Appy Office’

This article provides an insight into some of the key findings from the research, including: ... Read more

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