Agency leaders are hopeful that the gen AI big bang will lead to renewed demand for transformation services. But is the tech actually there? And will it change the minds of cautious clients?
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We look at how marketers have translated viral trends into brand uplift while TikTok’s Kinney Edwards gives his top tips for appropriating a craze.
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As part of our series examining how businesses are using generative AI in their work, we look at how one WPP agency has integrated both Google’s and Microsoft’s chatbot tools.
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While music and marketing go hand in hand, music fans can be tough to win over, so it’s unlikely a brand will succeed in this space without a long-term and well-thought-out strategy.
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United by a minority stake arrangement rather than the usual fee model, adland provocateur Nils Leonard and startup boss Daniel Hegarty are sticking two fingers up to the financial and advertising establishments.
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