Insight - Events

Insight

The link between creativity and effectiveness in advertising

The analysis, conducted by Millward Brown, involved looking at the winners of IPA Effectiveness... Read more

Corporate reputation perceived to contribute more to a company’s market value than financial performance

The global study, The Company behind the Brand: In Reputation We Trust, commissioned by Weber... Read more

How a photo-sharing campaign made you “Wish You Were At Topshop”

The campaign resulted in an extra 5.3 million views on Topshop’s Facebook page, as well as 2,000... Read more

Facebook offers advertisers potential 45% saving in cost per click rates

The report found that cost per thousand impressions (CPM) rates, which indicate how much Facebook... Read more

The talcum powder plot: reinventing a brand out of the dust

Once ubiquitous in bathroom cabinets up and down the country, talcum powder has suffered a major... Read more

Creative Round-Up: Blue Marlin, Publicis, BrandOpus

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

How SPAM’s social media presence helped the brand reach new audience

This article outlines the background to and implementation of a coupon campaign utilising social... Read more

Creative round-up: Keltie Cochrane, BrandOpus, Mash Creative

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

Pages