The Japanese holding company issued a profit warning in its Q3 results as the proportion of revenue from customer transformation and technology (CT&T) fell – despite a long-standing push to devote business to digital transformation.
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As agency groups compete to take an edge in the retail media space, how can challengers and indies recruit top talent?
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The experiential experts know how to unlock imaginations. This is how you build it like Lego.
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S4 Capital’s chief discusses Media.Monks’ results, tech spending, prospects for 2024 and potential of AI.
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The firm recorded negative net revenue growth for the year to date – and signaled more job losses are due in the coming months.
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The holding company’s Middle East business has partnered with a UAE-based tech firm to develop a new Arabic-language AI tool.
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As more and more advertising spend is directed towards digital media, agencies face an uphill battle pitching for higher levels of investment. We speak to indie and network leaders about how they approach the problem.
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Talent and agencies both benefit when there’s room for creativity on the side. We hear from agencies that have built up a support system to encourage it.
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Stagwell is the latest agency group to record falling revenues this autumn. Company chairman Mark Penn explains what’s going on.
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Agency leaders are optimistic following positive earnings reports at Meta and Snap. Analysts say they shouldn’t hold their breath.
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An innovative game built by Wunderman Thompson with a TikTok filter has generated significant organic results for Duracell. We explore this unlikely success story.
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The US holding company hopes its cash deal for Flywheel will give it a bigger chunk of e-commerce and retail media spending.
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Spending on TV, national and regional newsbrands, radio, cinema and direct mail all fell, according to AA/Warc report.
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Support for side hustles can help keep staff happy. But how should agencies get ahead of potential conflicts of interest?
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Agencies across the globe want to win new work through ‘land and expand,’ but chances don’t come along often. TBWA\MCR may have found a solution.
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A chaotic week in the lead-up to the trading update saw Mark Read firefight a bribery scandal in China and formally merge VMLY&R and Wunderman Thompson.
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Brands such as Revolve and Mella Cosmetics have already flocked to TikTok Shop, integrating their merchant sites, but what should others know before jumping in and building a TikTok Shop strategy?
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Still considered a specialist area, how can the industry persuade marketers to take podcast advertising more seriously?
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