In this issue of The Drum, we take a look at the result of our recent Fauxlympics competition, which invited 'creative athletes' to submit their tongue-in-cheek spoof ads in the wake of restrictive LOCOG regulations around Olympic marketing... Read more
This issue’s cover story delves into the barren landscape of dead brands, exploring the ideas behind the Museum of Failed Products and taking a look at what marketers can learn from brands that have been left on the shelf.
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It was a momentous day on a global scale. It was 18 May, the day of Facebook’s IPO and the anticipation of what this could mean for digital communications businesses hung thick in the ether as digital marketing agency owners gathered to discuss... Read more
This issue’s cover story takes a look at Raw: Pervasive Creativity in Asia, a new book almost two years in the making, which has been launched by Ogilvy’s David Mayo and Kunal Sinha. The book celebrates the everyday creativity and ingenuity to be... Read more
The Drum speaks to a cross-section of the marketing and media industries in Manchester, including The Sharp Project, Refinery and Code Computerlove. Opinions vary. Some believe that Manchester doesn’t need a specific body to promote growth, whilst... Read more
With start-ups and agency expansions across the creative industries, and the arrival of the BBC at MediaCity, here we ask if there is enough talent being produced in Manchester to support the rate of digital growth. Individuals from magneticNorth,... Read more
As part of The Drum’s special reports on the marketing and media scene in Manchester we speak to a number of industry insiders operating in the space to gain an insight into the key issues surrounding the city emerging as a media capital.
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