The Drum caught up with Digital Gurus, The Little Black Book Agency and other recruitment experts to discuss the challenges facing recruitment and how it will change in the next year. What key trends can we expect to emerge? Read more
The Drum catches up with a cross-section of recruitment experts to determine the trends and key issues facing the industry at the moment, from the growing influence of social media on recruitment to the growing need for digital expertise across... Read more
It’s been relatively quiet on the pitch front lately, but with the Olympics now over we’re expecting the next few months to see a spike in agency reviews. In the meantime we take a look at the latest pitch activity, from Air New Zealand’s global... Read more
In this issue of The Drum, we take a look at the result of our recent Fauxlympics competition, which invited 'creative athletes' to submit their tongue-in-cheek spoof ads in the wake of restrictive LOCOG regulations around Olympic marketing... Read more
This issue’s cover story delves into the barren landscape of dead brands, exploring the ideas behind the Museum of Failed Products and taking a look at what marketers can learn from brands that have been left on the shelf.
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