We find out what retaining the armed forces’ creative account means for the Next Fifteen-owned collective formed from merger of Engine Creative and Odd.
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Authenticity: it’s something that consumers expect from content creators – and something brands often fail to convey in creator partnerships. Here are four points to remember about influencer marketing from experts at Advertising Week....
The streaming service has revealed its hotly-anticipated ad product and dropped a 30-second teaser pre-roll. We ask marketers what they make of the ad experience.
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