Creative round-up: Bartle Bogle Hegarty, The Red Brick Road, Clock Creative

The Drum brings you a round-up of some of the interesting creative work from recent campaigns.

Submit work to feature in The Drum magazine and online in subscriber Insight section. Contact Andy Mallalieu, senior designer at Creative Spark, has won a competition to design The Kooks North America tour poster. The Creative Allies competition brief was for an original poster for The Kooks to commemorate their new album, Junk of the Heart, and their second tour across North America. Barclaycard has launched a new marketing campaign, featuring the company’s new tagline ‘Barclaycard. Easier’. Created by BBH, with digital support from Dare and media planning and buying from Walker Media, the two month campaign - which will include press, online and outdoor advertising - aims to build relevance and consideration amongst mainstream consumer and retailer audiences. The campaign will be Barclaycard’s biggest outdoor advertising campaign ever and its first national campaign since 2004. The branding, signage and website for Glasgow’s new creative factory, The Whisky Bond, has been designed by KVGD. The Whisky Bond has become a new location to develop Glasgow’s creative scene, having been originally built in the 1950’s. The Red Brick Road has been briefed to help Savills create a brand positioning for its residential sales and lettings team, creating a new look and feel that would take it away from its old corporate identity. The idea behind the creative campaign is to use infographics to communicate the core brand benefits, letting the business data speak for itself and be the guiding creative idea – meaning people had to engage with the ads to get the full meaning. The campaign runs in national press and throughout the regional sales agencies. Front has created and launched a brand identity for Cafe Cereza, the coffee brand by Cafeology. The independently owned supplier of Fairtrade beverages to the out of home market asked Sheffield-based Front to devise the brand identity for the South American bean, with the agency having worked with Cafeology since 2009. The National Centre for Young People with Epilepsy has undergone a rebrand to become Young Epilepsy, with Thompson Brand Partners creating a new logo alongside a range of applications such as signage, web templates, banners, a corporate brochure and newsletters, as well as brand guidelines. Online arts and crafts retailer Folksy has launched a new website, designed in-house, as well as a revamped logo and a new tagline: ‘Modern British Craft’. The logo update was handled by graphic designer and illustrator Lydia Lapinski, who also created a new illustrated style for the brand and injected colour into the website and marketing material. Clock Creative has created an an interactive Christmas game as part of its latest work for The Lowry. The game can be played at Salford-based creative design agency Raw has developed a website aimed at 8-11-year-olds as part of the Premier League’s ongoing Get On With The Game initiative. The Get On With The Game website has a strong focus on capturing the great enjoyment of football as a sport and social activity, whilst educating and engaging children on a range of social and emotional issues, including the importance of getting on with each other and respecting the referee. USP Creative has completed work on the roll-out of the Alder Hey Imagine Appeal’s annual fundraiser,The Clothes Throw as part of an ongoing partnership with the Liverpool based children’s hospital. The event which began as a Ladies lunch and charity auction three years has ago, this year evolved into a national event fronted by Girls Aloud singer, Nicola Roberts and sponsored by Liverpool ONE. Artworklove has been commissioned by Mademoiselle Noi to create a press dossier showcasing the new ‘Krug Lovers’ campaign. The booklet documents a work from the Dutch artist Scarlett Hooft Graafland, commissioned by Krug Champagne. ‘Creature Collective’, created by design studio Supafrank, is a selection of work inspired by curiosities of nature. It follows the designers’ journey from initial character sketches to pared-down components that distill the spirit of the original creatures. The few simple components can be interchanged using just one tool – a mallet – to make up a stool, a hook and a light. The finished products combine quality and durability with a unique personality

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff