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Industry Insights

Browse the latest round-up of marketing tips and advice from the industry, for the industry. Dive into the strategies of brands like Google, MoPub, Facebook, DoubleVerify and Hootsuite, and understand what drives their success.

Wesley ter Haar and Gordon Young

17 Jan 2024

2 min read
The Drum’s ‘Marketers in the Maelstrom’ series taps experts to navigate tech turbule...
Industry Insights
AI, coupled with expert human minds, propels innovation in adtech

11 Jan 2024

4 min read

Sponsored

Redefining frontiers: the intersection of AI and progressive product development in adtech
Promoted
Orange car filled with people - Animated

27 Jul 2023

4 min read

Sponsored

How APAC marketers can take customer-centricity to the next level
Promoted
A woman's eye, up close

20 Jul 2023

5 min read
The customer intelligence gap: how to improve CX by sifting through a sea of data
The Drum Network
Asian girl gaming on her phone

27 Apr 2023

4 min read

Sponsored

Gaming app ad spend reaches $26.7bn globally, according to AppsFlyer report
Promoted
For agencies, it's crucial for advertisers not to conflate 'fair pricing' with 'underpaying'. But how?

14 Apr 2023

5 min read
Top 5 tips for agencies to secure fair business in 2023
Opinion
A man surrounded by gift cards

20 Mar 2023

5 min read

Sponsored

The new corporate gifting rules: Create connections, not clutter
Promoted
Man fist pumping in front of gaming screen with headphones

07 Mar 2023

6 min read

Sponsored

Level up your advertising strategy with gaming
Promoted
Michael Drejer, founder of FFW

20 Feb 2023

3 min read

Sponsored

Global platform agency FFW strengthens its UK presence
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024