The inspiration behind Clarks Originals AW16
What’s the inspiration?
Think of an iconic Clarks shoe and, nine times out of ten, it’ll be the Desert Boot. Designed by Nathan Clark in 1949, the original Clarks Desert Boot was inspired by the rough suede boots made for British Eighth Army officers in Cairo's bazaar. In the 65 years since its launch, the Desert Boot has gone on to sell some ten million pairs in over 100 countries. Here Clarks Originals give a preview of their forthcoming AW16 Originals collection and to hear the creative inspiration behind the shoes.
Womens Graphic
Created by tracing round parts of the Wallabee’s fob, a black and white pattern adds a 90s vibe and taps in to the trend for reviving the very best the decade had to offer.
Mens Graphic
Inspired by the paint splatters found on art college floors, an imaginative new graphic in a mixture of greys, blue and dark red delivers a splash of eye-catching colour.
Autumn
For the season of mists and mellow fruitfulness, a palette of colours inspired by autumn and by the magic it weaves on the countryside around the Somerset home of Clarks Originals.
Winter
For men, it’s a premium dark grey, hairy suede complete with 100% sheep wool lining. For women, it’s black suede complemented by a 100% sheep wool lining and collar. For Clarks Originals, it’s a winter’s tale.
Right now, Clarks is looking for more inspiring creatives to work in their new Brand team. From copywriters to photographers to footwear designers, they’re looking for people who will bring the ideas which will create the next generation of Clarks shoes, the icons of tomorrow.
If you’d like to know more about working with Clarks, and to see why it’s such an exciting time for them, visit ClarksBrandJobs.