5 steps to get started with social media curation
Interested in incorporating social media content into your site, but not sure where to start? Crowdynews has written a guide to help you.
Your audience is now more demanding than ever and they can choose from a huge amount of content on the web and offline. However, most of your readers are time strapped. That is why they value technologies that search and select high-quality content for them, which is both short and “snackable”.
No wonder social media has become one of the leading sources for news discovery. Social media gives people a selection of the news articles they are likely to interact with, and lets them dive deeper into the topic by clicking over to your site. That’s also the reason social is often the #1 traffic source for publishers.
Millennials, for example, use a variety of social networks for news and information, especially Facebook. 88% of millennials say they get their daily news from this platform. Also, large social media sites like Facebook are becoming increasingly important sources of referral traffic for traditional media sites. Today, 31% of all referral traffic to media sites comes from social. This surpasses even SEO referrals! Another study shows that 74% of those who use Twitter for news do so daily. Twitter users become even more participatory — commenting, posting, and sharing — when a breaking news situation occurs.
So, social media and traditional news are deeply intertwined. The main challenge is keeping social media users on your site to consume more content. We believe that incorporating the social voice into your site is crucial to achieving this. Including social media alongside your site’s articles provides a warm landing when they arrive from social networks and gives a highly engaging experience.
And yes, I acknowledge that there is a lot of questionable content on social. However, the critical path to successfully working with it is filtering out all of the noise and finding the right content - highly relevant and top-notch quality content that complements your high-quality editorial articles.
We know this is a tough job. That’s exactly the reason why we decided to provide you with a practical guide to help you get started with social media curation. In five easy steps, you can build your social content curation strategy, implement great reader experiences that leverage social media, and continuously refine those experiences.
The guide showcases the 5 basic steps for social media curation, including:
- Analyze your audience’s behavior on social
- Build smart lists of topics that match your readers’ interest
- Choose the content stream that fits your needs
- And more…
Register to download the eBook here.
Allyson Barr, VP Marketing, Crowdynews
P.s.: Looking for more background information on social media curation? Have a look at our previous eBook: “The Impact of Social Media on Publishing and the Rise of Social Media Curation”.