How L’Oreal partnered with McCann Global to change the way consumers trial make up

Together Works gathers a varied collection of success stories featuring in-depth interviews with famous brands and their agencies including L'oreal, PG tips, Compare the Market, Tanqueray and some challengers who aim to change the status quo.

Loreal Mobile Application

Here is the first release of the 12 stories where we look at the relationships between agency and client:

Makeup your mind

Picture this: What if you had your own personal makeup artist on standby to give you the latest look or style before you left the house?

That’s unlikely for most of the general public but that’s the premise of Makeup Genius from L’Oreal Paris, an app that is revolutionising the way we trial makeup. The app allows the everyday consumer to scan a makeup ad in a magazine, or a product barcode in the supermarket and see if it would suit from practically any angle or in any light. If that wasn’t enough, there is already a full catalogue of products waiting in the app which consumers can try on, without having to scan anything first. The classic try before you buy.

Remy Averna, L’Oreal Paris vice president global integrated communications says ‘The idea is for the L’Oreal woman to get the same kind of service as you would get at the makeup counter anywhere.”...

Read the full story here

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Freddie Heygate

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