Revcontent, the US based content recommendation network has announced its acquisition of British counterpart, ContentClick. The two companies are combining to create a recommendation network which has global scale. Revcontent which is headquartered in Sarasota ,Florida said that the deal has been almost a year in the making.
Both outfits are major players in the content recommendation market.Revcontent has been looking to strengthen its presence globally by providing their partners with an increased ability to connect people with the content they are looking for. By acquiring ContentClick’s team and publishers, Revcontent say that they can now "connect publishers with even greater returns, empowering them to not only exist, but to thrive and expand their ideas." Revcontent publishers list which already includes Forbes, NBC and CBS Local and counts McDonalds and Amex as brand advertisers will now also work with UK publishers such as ITV.
Richard Iwanik-Marques, Vice President of Marketing at Revcontent, said, “We couldn’t be more excited about this acquisition. The ContentClick team has accomplished some great things and created very meaningful partnerships with their clients, built on trust. By bringing our industry leading technology into the picture, there is no limit to what our publishers and advertisers can achieve. We now have more reach, scale, and support than ever, and we couldn’t be more excited about growing the Revcontent family.”
Joe Williams, UK Managing Director at ContentClick, said, “For two years, our mission has been to deliver unbeatable returns by truly understanding the unique nature of our audience, the sites they visit and the content they consume. It’s a mission shared by Revcontent, and we’re excited to scale their market leading technology in the UK.”
John Lemp, CEO of Revcontent told us ”Our team has a strong passion and desire to provide a different kind of solution then what has existed on the market for the past 8 years, a solution that will put the control of the user experience back into all publishers and agencies hands. In Acquiring ContentClick, the largest Independant Content Recommendation company in Europe, it brings us a huge step closer in that goal as they bring massive UK and European media relationships like Bauer Xcel, Archant, Ladbible, Unilad, and others as well as the top tier Advertisers and Agencies in Europe into our platform. “
Magnetise Group, a Revcontent client said, “As a digital business so focused on performance and brand safety, we welcome this exciting news - the newly formed network will give us access to many more premium publishers and crucial targeting capabilities, helping us to grow our UK native efforts throughout 2016. Congratulations, Revcontent!”
Katherine McDermott, Brand Manager, Revcontent