Introducing The Majors – Awards for creative, marketing and digital

“The Majors is all about supporting and fostering the talent within the creative industries. Major Players works with hundreds of clients and agencies and thousands of individuals and we are in a powerful position to give something back. What we feel is different about these awards is that there are no associated costs with entering or attending the event, so it makes them more accessible to individuals,” says Helen Stokes, managing director, Major Players.

Allison Upton, marketing director, Major Players, says: “This is a very exciting project as we hope to witness some of the hottest work out there in conjunction with an impressive panel of judges. Winning a Major is a great way to stand out from your peers, gain exposure for your agency and attend the awards event in October.”

Judges

Laura Bambach, creative partner,

Mr President, and co-founder, SheSays

James Hilton, founding partner, AtelierStrange and co-founder, AKQA

Katie Morrison, agency partner, Facebook

Louise Hodges, head of communications, Travelzoo

Peter Cross, communications director, John Lewis

Andy Mihalop, head of network agencies, Google

Laura Richardson, lead curator, The Dots

Anup Sharma-Yun, design director, Moo

Categories

Major designer

This category will award the best design in any format that includes; packaging, brand, media, print or retail. The judges will be looking for clarity of communication, great craft and execution based on the target audience and context of the brief along with results from the work or campaign.

Major freelancer

This award spans all specialities from copywriting, design, social media or even photography. You will need to have delivered outstanding work in your field and have worked as a successful freelancer for at least a year. You should also demonstrate great feedback from a range of your assignments over the past year.

Major creative

The judges are looking for an individual who has displayed innovation and outstanding concepts across a range of media. It could be a piece of work or a full-scale campaign. This is where you’ll find a number of crafts merging into one ‘creative’ award.

Major PR

This category is based on the best contribution of an individual to their business in the form of traditional comms, digital media or a campaign that was innovative. The judges will be looking for a project or campaign with originality and creativity showing qualitative and quantitative results.

Major marketer

This award is open to any level marketer either client brand or agency that has shown exemplary results for their business or clients. The entry will reward an outstanding marketing project or campaign that has delivered innovation, influence and effectiveness. Judges will be looking for evidence with ROI, impressive strategic approach and putting the customer at the heart of the project.

Client

Major agency

This award is for the best industry agency within any creative specialism. We are looking for an agency that has had a significant year and is clearly setting the bar for others. You should demonstrate innovations, great service, evidence of significant client wins, internal growth/reconfiguring investment and expertise in multi-discipline experience.

Major brand

We are putting this one out to the public! We will shortlist the most prolific brands that have been in the headlines in the past year and will ask you to vote for your favourite.

Major interactive campaign

This award will celebrate a compelling campaign that utilises a variety of marketing disciplines in fresh and exciting ways. (There must be a minimum of two – e.g. direct marketing, advertising, sales promotion etc).

Full category entry criteria is available at: www.majorplayers.co.uk/themajors

Helen Stokes, MD, Major Players

Tel: 020 7845 7215

Email: Allison.upton@majorplayers.co.uk

Web: www.majorplayers.co.uk/themajors

Twitter: @majorplayerjobs