The 5 killer mistakes that cause mobile apps to fail
In 2015 the native mobile app will account for more internet traffic than the mobile internet and desktop combined. So there’s no doubt about it: mobile – and the native mobile app – isn’t the ‘future’: it’s the here and now. No matter what business you are in, making a success of mobile should be somewhere close to the top of your priorities.
But here’s a startling fact: 21% of people who download an app never look at it more than once! All that effort and expense building the perfect app and acquiring users – only to see over 1 in 5 of them leave before they’ve even got started! It’s time to change that number.
Here’s the truth: every day well-intentioned mobile app businesses fail. And according to the experts at Swrve (who work with dozens of the world’s most successful app businesses) in most cases they fail because the same mistakes are being made over again.
Most of those mistakes stem from one specific failure: too little effort goes into thinking about how relationships are built with users after they’ve downloaded and installed the app. When that’s the case, no wonder so many users get bored – and so many app businesses fail to deliver ROI on their development and acquisition spend.
That’s not to say that building a great app isn’t important, or that acquisition doesn’t matter. But those approaches aren’t enough. Mobile success depends on delivering optimized, personalized experiences that users love. Because users who love mobile experiences become loyal, valuable customers. They stick around and they spend money. In some cases they become evangelists and help spread the word.
Fortunately, Swrve has also produced a guide listing the 5 mistakes they see time and time again – and most importantly detailing how to avoid them!
Here’s a sneak preview of the kind of thing we’re talking about:
MISTAKE #1: NO CLEAR BUSINESS OBJECTIVES
At the heart of a successful app strategy is a clear definition of what success means and what the business is trying to achieve. “I want to create a great app” doesn’t count...
MISTAKE #2: POOR ON-BOARDING
At the start of every app journey the user needs to answer three key questions: Why am I here? How do I use this app? What else can it do for me? If you don’t answer them – you can say goodbye to a decent chunk of your user base!
MISTAKE #3: NO ORGANIC DISCOVERY
If you don’t build your app to encourage organic acquisition (or more to the point, free acquisition), you’re making life harder for yourself than it needs to be. It’s not just about getting people to use your app: but we’ll help you figure out how to get them recommending it.
This Swrve insight report delves into:
- Each of the 5 killer mistakes that can render any app (no matter how fantastic) a failure
- Why well-meaning organisations fail on mobile
- How to manage the customer experience after install – and drive engagement and revenue
- And a lot more!
Tom Farrell, Senior Marketing Director, Swrve
Tel: +353 (1) 697-5901
Email: tom.farrell@swrve.com
Web: www.swrve.com
Twitter: @Swrve_Inc
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Swrve
Trusted by companies like Electronics Arts, Warner Bros., Life360, Sony, McAfee, and many more-Swrve is the world's leading mobile marketing automation platform.
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