THE DRUM

The first UK agency to specialise in B2B, IAS b2b Marketing has grown to become one of the world's most awarded and rewarded pioneers of international B2B Marketing - The Drum has just awarded IAS the Grand Prix Hatstand for being the most awarded agency of 2012. 

Bringing B2B marketing to a new level of maturity, we have developed a sequential, integrated process for the specialism of B2B marketing. Our model, B2B Evolve, is the first marketing solution to address the challenge of international B2B Marketing in its entirety. The three stage sequence starts with our proprietary Brand Asset Management (BAM) model, which delivers brand, product or service positioning with segmented messages by audience and buyer timeline journeys.

Next, Technology Enabled Contact Strategy (TECS) converts the messages into the appropriate marketing channels and platforms, which are automated for lead capture, nurture and conversion using Eloqua.

Finally, The Big Long Idea (BLI) provides an engagement platform and a voice to timeline segmented messages and imbues the planned content with a golden thread true to the idea.

KPMG

Canopy

BNP Paribas

BP Castrol 

The Drum Grand Prix Hatstand 2012

Mi Awards 2012

• Winner - B2B Marketing Agency of the Year - IAS b2b Marketing
• Winner - North West's Best Marketing Business - IAS b2b Marketing
• Winner - Marketing Personality of the Year - Rob Morrice, Managing Director
• Winner - Grand Prix - IAS b2b Marketing 

CIPR PRide Awards 2012

• Gold - Corporate and Business Communications - Trelleborg Printing Solutions 
• Gold - Internal Communications - IAStival 
• Gold - Best Integrated Communications - Trelleborg Printing Solutions 
• Gold - Best Event - IAStival 
• Silver - Best Event Launch - IAS Paris Launch

RAR Awards 2012

• Winner - Grand PrixWinner - Best in Brand Strategy
• Winner - Best in Digital
• Winner - Best in Strategic Thinking

Chip Shop Awards 2012

• Vinegar Winner - Best use of shop window or postcard spaceVinegar
• Winner- Best use of shocking copyChip
• Winner - Best use of annoying jingle

Roses Creative Awards 2012

• Winner - Best Direct Mail
• Winner - Best Food and Drink Advert
• Winner - Best Packaging

Best Companies to work for 2012

• Winner - 2 Star Accreditation

Golden Hedgehog PR Awards 2012

• Winner - B2B Campaign of the Year
• Winner - Media Relations Campaign of the Year

B2 Awards 2012

• Award of Excellence - Brand Standards / Guidelines
• Award of Excellence - Corporate LogoAward of Excellence - Corporate Tagline
• Award of Excellence - Integrated Trade Show Under $100K
• Award of Excellence - Proprietary Company Event
• Award of Excellence - Agency Promotion – Video
• Award of Excellence - Custom Publishing – eBook
• Award of Excellence - Multi Channel Lead Generation
• Best of Category - Agency Promotion - Multi-Touch Program