Route Digital
Following on from our previous blog about Route’s production process I will attempt to shed some light on the creative process we use and how the best creative solutions are produced. I am a strong believer that best results come from collaborating with clients so this blog will look at how this is best achieved.… continue reading
15 December 2012
Read more
With more and more shoppers using stores as a showroom – before turning to their phones, tablets and PCs to make the purchase elsewher – what can retailers to do to avoid losing sales? A recent survey of retailers, by Edgell Network and eBay, showed that 80% of respondents expected their sales to fall by… continue reading
21 November 2012
Read more
With more and more shoppers using stores as a showroom – before turning to their phones, tablets and PCs to make the purchase elsewher – what can retailers to do to avoid losing sales? A recent survey of retailers, by Edgell Network and eBay, showed that 80% of respondents expected their sales to fall by… continue reading
21 November 2012
Read more
Making sure a digital agency’s team complete their timesheets on a daily basis is always a challenge for any Account Manager, but in the end this is essential to understand the efficiency of every project managed. For project owners and clients, we need to understand if the project team are on track and of course this can work in...
2 November 2012
Read more
Over half of social networkers follow a brand. With 40% of the 800 million Facebook users logging in every day and 500K daily new users on Twitter, social media is a growing influence in consumer lives and cannot be ignored. What could once be accomplished by a traditional website now needs to be supplemented by… continue reading
22 October 2012
Read more
Over half of social networkers follow a brand. With 40% of the 800 million Facebook users logging in every day and 500K daily new users on Twitter, social media is a growing influence in consumer lives and cannot be ignored. What could once be accomplished by a traditional website now needs to be supplemented by… continue reading
22 October 2012
Read more
I was inspired to write this article having reflected on a talk I recently attended by Andrew Cracknell who for over 40 years served as executive Creative Director for major international agencies. He is the author of “The Real Mad Men”: detailing the realities of the golden age of advertising in New York (available at… continue reading
28 September 2012
Read more
I was inspired to write this article having reflected on a talk I recently attended by Andrew Cracknell who for over 40 years served as executive Creative Director for major international agencies. He is the author of “The Real Mad Men”: detailing the realities of the golden age of advertising in New York (available at… continue reading
28 September 2012
Read more
Developed by Route Digital, the Guinness World Record-breaking 3D street artist, Joe Hill has completed an overhaul of his website www.3djoeandmax.com. “Working with the Route team has been great fun, they were able to take our creative direction and produce an amazing new website which now showcases our work online.” Joe Hill For the...
31 August 2012
Read more
Developed by Route Digital, the Guinness World Record-breaking 3D street artist, Joe Hill has completed an overhaul of his website www.3djoeandmax.com. “Working with the Route team has been great fun, they were able to take our creative direction and produce an amazing new website which now showcases our work online.” Joe Hill For the...
31 August 2012
Read more
Why do so many luxury and premium brands fail to deliver a truly engaging e-commerce experience – where you feel the same passion and wanting as an in-store experience? At Route Digital, we firmly believe that there is no quick solution; however with over 12 years experience in luxury online, working long-term with brands such as…...
17 August 2012
Read more
The way in which we consume content online is changing. Day by day the number of devices and screen resolution used for viewing the web increases. By 2015, mobile’s share of the web traffic is set to overtake that of desktop based viewing. The ever-changing landscape of handheld devices, browsers, screens sizes and resolutions presents…...
16 August 2012
Read more
The way in which we consume content online is changing. Day by day the number of devices and screen resolution used for viewing the web increases. By 2015, mobile’s share of the web traffic is set to overtake that of desktop based viewing. The ever-changing landscape of handheld devices, browsers, screens sizes and resolutions presents…...
16 August 2012
Read more
You may have noticed (if you’re visiting us from a modern desktop browser!) that we’ve had an exciting new overhaul of our website. We’ve just finished our first year of trading – and what a busy year it’s been, working with some fantastic, well-known brands – and we wanted our website to reflect our work,…...
17 July 2012
Read more
You may have noticed (if you’re visiting us from a modern desktop browser!) that we’ve had an exciting new overhaul of our website. We’ve just finished our first year of trading – and what a busy year it’s been, working with some fantastic, well-known brands – and we wanted our website to reflect our work,…...
17 July 2012
Read more
Effective social commerce depends primarily on two factors; the capabilities of your e-commerce platform and a clear understanding of what social networking can add to the shopping process. Simply adding a “shop” link or “buy now” buttons to your Facebook pages, that redirects users to your existing store, is not making the most of...
17 July 2012
Read more
Effective social commerce depends primarily on two factors; the capabilities of your e-commerce platform and a clear understanding of what social networking can add to the shopping process. Simply adding a “shop” link or “buy now” buttons to your Facebook pages, that redirects users to your existing store, is not making the most of...
17 July 2012
Read more
Route Digital is proud to be working with Clarins UK. Recently we worked on the successful launch of their blog and a number of new Facebook apps. The French cosmetics brand selected Route Digital to create and design their newly launched blog ‘Love Clarins’, as well as a selection of new Facebook apps that will… continue reading
13 July 2012
Read more
Route Digital is proud to be working with Clarins UK. Recently we worked on the successful launch of their blog and a number of new Facebook apps. The French cosmetics brand selected Route Digital to create and design their newly launched blog ‘Love Clarins’, as well as a selection of new Facebook apps that will… continue reading
13 July 2012
Read more
This month has been a timely reminder on why it pays to have strong contacts in the industry as we’ve been approached a number of times regarding services that are not part of our core offering, so we’re happy to recommend our partner agencies where we feel there is a good fit. Our partner Webcredible,… continue reading
25 June 2012
Read more
We are pleased to confirm that Route Digital now employs three official triathletes! After a sunny day at Blenheim we can happily report that nobody drowned, no bikes were crashed and everyone finished with a smile on their face (or perhaps gritted teeth!?). Next time we are hoping that office peer pressure can be channelled… continue reading
11 June 2012
Read more
Why do so many luxury and premium brands fail to deliver a truly engaging e-commerce experience – where you feel the same passion and wanting as an in-store experience? At Route Digital, we firmly believe that there is no quick solution; however with over 12 years experience in luxury online, working long-term with brands such...
17 August 2012
Read more
Making sure a digital agency’s team complete their timesheets on a daily basis is always a challenge for any Account Manager, but in the end this is essential to understand the efficiency of every project managed. For project owners and clients, we need to understand if the project team are on track and...
2 November 2012
Read more
Nobody gets the opportunity to choose when he or she will be born. But if one did I’m guessing that, like me, you would choose an era in which the world undergoes its greatest changes. We may not all enjoy the various changes which fate throws our way, but change is an exciting commodity. It… continue reading
1 June 2012
Read more