After a short drive with my family, I noticed a FedEx van and commented "that's a clever logo." To my dismay I realised I was the only person in the car who could see the true logo. Do designers see the world differently to non-design folk? Have the years of Jedi training made us ‘feel’ the design instead of look? Or was it just luck I noticed it? If you ask my wife, she will say it was luck! The FedEx is plain and simple, however if you look carefully an arrow appears between the E and x, a stroke of genius, feel the force!