Happy Giraffe
The rise in F-commerce
Reading the latest issue of Marketing Week over a cup of tea and a biscuit this morning got us thinking about marketing on social networking sites. Their latest article on f-commerce highlights the growing trend in using Facebook to grow your brand. The more people that “like” you the more exposure you’re getting and the more information you can access about your consumers, but will this all become too much? Are we running the risk of alienating social networks by bombarding them with the latest marketing campaigns? Facebook is now so much more than just a social network it’s a quick and easy way for the public to get an opinion across, with status updates and groups that can spread...