Did you see the news report today about the farmer painting his sheep orange to stop them being stolen.  Made me think what colour would you paint other animals.  How about a red spotty dog or a pink panther.  On a serious note how we respond to colour is important when developing brands and brand identity.  Colour psychology is a real art and ensuring colour is used to get an emotional response from your target market is one of the most important issues we consider.  Todays story shows how challenging our perceptions can have a great impact. 

We love the orange sheep.  Click here to view the story. 

David

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