Do you have a B2B online strategy?
We all know that in the consumer market place social media and online advertising has made a radical difference to the way companies communicate and market to their target customers.
But in the B2B market what aspects of social media should you be focusing on and what online tools should you be looking to take advantage of? Here are my top five thoughts on what you should consider when putting together your B2B online strategy.
1) Building the brand. You can do this is a number of ways but if you are not a multi-national with big budgets then for me the best way to do this is through credibility building via your Blog or through thought-leadership activity with key...