Creative P.R - the new sperm bullitt
I love creative P.R and the new sperm bullitt is a great example of how to get your business in the news. The new bike has been design as a low carbon solution to transporting samples from clinic to hospital in Copenhagen, it was developed by Nordisk Cryobank.
The company's CEO, Peter Bower, says, "The first idea was how we could deliver to the fertility clinics in a C02-friendly way. Shortly afterwards followed the idea of a custom-designed bike with a cooling system. Now, six months later, we can cycle around the city on our sperm cell bike."
you can see more pictures and read the story here.