Education used to be learning through text books, listening to teachers and recording notes.
Today interactive learning is a new process being introduced into schools, colleges and universities.
Whilst I was in London I visited the Tower of London. The end of the tour was a room of facts to take in using interactive devices from machinery where the weapons were recreated for you to hold and aim to pushing the correct answer within a time limit. As I looked around the room to see not only children but adults interacting I thought - this is a sneaky way of making learning fun and getting everybody clued up on their history.
Interaction, colour use, imagery, fonts, textures are all elements that can make you engage with a product and these are also essential areas considered in branding.
Education made creative - boom!