Briefing an agency
As an agency we get a range of briefs appearing in our inbox. They all vary and it’s interesting to see how different companies approach putting a brief together. Those without a brief, often don’t know what they should include or where to start so we’ve put together a few tips to help you out.
First things first, tell us about who you are and what you do. Give us some background on where you are now and why you need an agency. Once you’ve addressed the background tell us where you want to be. What are your objectives and what do you want/expect to achieve from this project?
What outcomes are you looking for? Do you know what you want and need e.g. a new website, a brochure, a...