When to use social media
We all use social media in some shape or form but do you know when and how to use the right one for you? With Facebook, Twitter, LinkedIn and Google+ all in operation how do you know which platform you should be using?
Here at Happy Giraffe, we often have to advise our clients on the best social media strategies to kick start campaigns. What we do advise is that not all platforms are suitable for all businesses. If you are in the B2C market then Facebook is great. It allows you to reach large numbers and build your brand, however, if you are in B2B you may find that you need to step away from Facebook and turn to LinkedIn. By starting a group on LinkedIn you can get to the heart of...