Happy Giraffe
Social gaming and how brands are using it
In the last few months it hasn’t gone unnoticed that our Facebook news feeds seem to be featuring our friends’ latest scores on the games they have been playing online. Has this been the cold winter nights that have forced people to pick up their laptops or is it because social gaming has an ever increasing popularity? More and more people seem to be turning to these social games to pass away the time and there is no doubt that social gaming is growing massively. It is predicted that by the end of this year the number of people using social gaming will reach 68.7 million players. The increasing popularity is giving brands the opportunity to capitalise on this relatively new...