Email campaigns - are they still relevant?
Social media is everywhere, it just keeps on growing and everyone is talking about it in one way or another but does the popularity of social media mean the end of email marketing? Will we see email marketing disappear altogether?
Email campaigns have been the best way to reach a mass audience over the past few years, but now with social media the scope and reach of campaigns is widening. There is a common misconception that email marketing is on its way out, but the reality is that email is still going strong. Although social media is a great tool to help boost your campaigns it shouldn’t be used as a substitute for email. Using both alongside each other will help you to build a...