Tour De France - The greatest mobile marketing event ever!
I am a big fan of the Tour and am still amazed at the lack of interest from UK sponsors who seem oblivious to the opportunities available.
Live 3-4 hours coverage every day for three weeks. A whole team wearing your brand, over 50M people on the course and a TV audience of over 100M over the three weeks. With breakaways most days your brand can be given some amazing coverage.
With print and news reporting in every country in Europe and major interest in the US, the Tour has to be one of the most under utilized opportunities the major sponsors.
OK it may be a minority sport in the UK but the Tour is the Olympics of cycling and with British riders playing an increasingly high...