12 July 2011

Multiple Aurasmas bring Top Gear Magazine to life

Multiple Aurasmas bring Top Gear Magazine to life

Engine Creative and Top Gear Magazine have jumped head-first into the world of Aurasma! What is Aurasma I hear you ask? Well, it’s a revolutionary, must-have augmented reality platform that weaves the physical and virtual worlds together for the first time.

The free app (for iPhone, iPad2 and Andriod) works by recognising text, imagable to see its surrounding environment and make it fully interactive.” In short it makes static images come to life.

Bringing the Top Gear magazine to life
Our first ‘Aura’ has been created for the front cover of the Top Gear magazine awards 2011 issue (there are 4 others within the magazine) – not a bad start! To see our front cover for Top Gear follow the simple steps:

Step 1 – Download the App:
Download the Aurasma Lite app on your device (Phone and iPad2,Android)

Step 2 – Scan the Top Gear Cover:
Once installed on your device, simply point the camera at the Top Gear front cover image below.

Step 3 – Be amazed!
Watch the cover come to life.

Once you have picked your jaw up off the floor subscribe to the Engine Creative Aurasma Channel and see what happens when you scan the Engine Creative logo.

Step 4 – Subscribe to the Engine Creative Channel:
Search for Engine Creative within the app. Alternatively you could  click here from your device. This will automatically subscribe you to our channel.

Step 5 – Be amazed – again:
Once you have subscribed to our channel try scanning our logo to see what happens.

Engine Creative are now partners with Aurasma.
Engine Creative are now official partners of Aurasma which allows us to create auras, channels and iOS apps incorporating the Aurasma platform for our clients.

Aura creations are now part of our ever expanding services so if you would like more information about the impact an Aura can have on your advertising material just give us a call or send us a postcard.

View original news source