Media Agency Group - In the press: Outdoor advertising campaign launched for Liverpool John Moores University
Using strategic investment funding, Corporate Communications has developed a number of new high profile offline and online marketing initiatives. These are designed specifically to support 2012-entry conversion activity and raise awareness of the University in the run up to the June Open Day and beyond to the start of 2013-entry recruitment cycle.
The outdoor media campaign encompasses billboards sites, train station escalator panels and bus stop poster shells close to sixth form and further education colleges across Merseyside.
The campaign extends beyond Liverpool; with poster locations secured in 10 Manchester train stations including Manchester Piccadilly and Manchester Oxford Road. A billboard site (with an audience figure of up to 1 million people every 2 weeks) has also been secured at Birmingham New Street mainline railway station.
The campaign’s message is simple but powerful – LJMU can help you achieve your dream job – and makes references to the University’s World of Work programme and extensive links with employers.
The outdoor media campaign will run from January 25 until July and supplements existing outdoor advertising at Liverpool John Lennon Airport and the Liverpool One retail district.
The first phase of the campaign is now underway across Merseyside. Two further phases are planned, using new visuals and campaign messages in the run up to the summer Open Day.