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Lords of Football teaser campaign | The Drum

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Lords of Football teaser campaign

15/04/2014
Project Clients: Lords of Football

every1 created a series of concepts exploring the game’s identity and audience expectations, and developed final key art that will be used in itsmarketing.

“Their lives. Your choices”

Lords of Football is a new concept for the video game market, combining the ideas of being able to personally manage every minute of players’ lives with the strategy and excitement of the match engine. every1 created a series of concepts exploring the game’s identity and audience expectations, and developed final key art that will be used in its marketing, including website graphics.

This stage is a teaser campaign for the launch: as the game’s producer Fish Eagle secures multiple platforms for release, every1 will continue to develop key art that can be used across multiple territories, for both online and offline marketing, packaging and POS.

Creating impactful imagery:

Lords of Football is vastly different from other soccer games; in creating a new genre for football gaming, Fish Eagle recognised the need to strongly differentiate between its offering and those of other gaming companies.

Online fans of the forthcoming game gave feedback on the initial concepts via a website vote and the results informed and influenced the direction the key art should take for the launch campaign – one which depicts the drama of football, the gamer’s god mode, and the wider environment which has an important function in the video game.

Skills set:

Concepting, key art, branding

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