THE DRUM

Out of Home International has unveiled an online video advert today (1st February 2012) to showcase Outdoor Advertising campaigns for their clients including: Bloomberg Businessweek, University of Bristol, Quick Quid, Penhaligon’s London and National Rail.

Multiple Outdoor Advertising formats from OOH International’s campaign portfolio feature in the video and range from traditional billboard and taxi advertising to interactive QR codes, beer mats and ATM advertising.

The 1.52 minute commercial bills the full service agency as ‘Everything out of home in one place’ and that they can find ‘the right home for your brand’.

John Kehoe, Managing Director at Out of Home International advocated the commercials making and said, “It is always a pleasure to gift our clients with added value coverage whether that is through social media, press or online coverage. We wanted to make an advert which showcased the very best, diverse, multi format campaigns in which we have bought and planned for our clients which also showcases the talents of our in house Out of Home specialists”.

The advert promotes Outdoor Advertising Environments most suited to each brand.

Bloomberg Businessweek takes over London City Airport through the use of digital screens in the airport atrium and departure lounges, and magazine sampling. The campaign targeted key business people and decision makers reaching the 222,362 passengers that used LCY Airport during the campaign. 41% of these passengers held the position of Chairman, MD, Director or Senior Manager with an average salary of £91,000.

Quick Quid promoted their ’10 minute money’ service through the use of beer mats in bars catering to a C1 audience who may be in need of the service on offer. The beer mats feature a QR code which takes the user to a mobile landing site where they are able to sign up.

Penhaligon’s London has a full livery taxis campaign in Central London promoting their luxury, unique range of fragrances for women and men. The taxis are scented with the corresponding perfume to match the taxi livery and passengers are given a receipt spritzed with the perfume as a take home reminder.
The video provides insight to Outdoor Advertising with stats and figures relating to audiences and opportunity to see with Out Of Home International’s branding featuring on Forrest’s Manchester Piccadilly screen.

You can watch the video here: http://www.youtube.com/watch?v=SSKQySsdI0w&feature=player_embedded#t=111s or on our homepage www.oohinternational.co.uk.
What do you think about the advert? Tweet your comments to @OOHInt #EverythingOutofHomeInOnePlace