Happy Giraffe - SSPCT - Urgent Care campaign
Description
SSPCT needed to raise awareness of alternatives to A&E departments in the Staffordshire region.
Happy Giraffe devised the ‘real emergencies only’ campaign. Based around a fold-out Z-card, distributed to 35,000 homes around five A&E departments, the campaign was reinforced with posters displayed in GP surgeries, dentists, pharmacists and community organisations.
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